Sri Lanka has always been the travel destination and has shown staggering growth in the number of tourist arrivals to the country for the past several decades and has recently earned its place as one of the best places to travel for 2019 according to Lonely Planet consensus. Sri Lanka has had many tourism tag lines in the past including the old slogan, “Small Miracle” and the previous slogan, “Refreshingly Sri Lanka, Wonder of Asia”. Tourism tag lines play a pivotal role in the promotion of a country as it depicts the overall experience which one could expect to gain by visiting the particular destination. The tourism tag line which was chosen for this year was, “So Sri Lanka” as it gives a highly compelling reason to visit this spectacular island nation.
Tourist arrivals is forecasted to hit 232000 by the end of 2018 and skyrocket to 244000 by 2020 due to its rapid growth in literally all major sectors in the country. There has been much hype over the Sri Lanka tourism tag lines in the recent weeks which some concluding that the Sri Lanka tourism tag lines hasn’t really conveyed a positive message about the country to potential travelers. “So Sri Lanka“ is the latest tag line which was launched in Sri Lanka in 2018 and facilitates the country’s objective of making tourism one of the key sources of income in the forthcoming years.
Sri Lanka tourism is a booming industry and as its strategic tag line suggests it’s certainly a great choice for anyone planning a vacation or holiday experience in the world as Sri Lanka is one of those unique islands where you can get many experiences within the shortest time.